From founding (and selling) a media company to driving product strategy at TikTok, I've dedicated my career to defining the cultural zeitgeist by championing artists and brands with a unique point of view.

I am currently operating Strategy & Product Operations at ByteDance/TikTok and helping build CAST (Centre for Arts, Sports and Technology); where I sit at the intersection of tech, entertainment, and culture.

"A Guide To..." on Substack is your directory into the bits and bobs that I find interesting; usually the intersection of tech and culture. If you’re interested please consider subscribing.

You can find me on LinkedIn, Instagram & TikTok